Increase online sales through Conversion Rate Optimisation, CRO

 

Conversion Rate Optimization (CRO)  is the practice of increasing sales and leads you get from a website, without increasing the amount of web visitors.

By optimising or improving your website conversion rate you can get more people to take more action without spending money on attracting more visits to your landing page or website, i.e traffic.

CRO is fundamental to learning what works for your audience and is the key to growing revenue in all aspects of your business.

When you increase sales, you make more money and as a result, your advertising spend becomes more profitable, therefore, you can then afford to spend more than your competition and increase sales market share and ad share even further.

Quite simply the more you can increase your conversion rate the more self-liquidating traffic you can buy.

CRO Is Not SEO

For years Internet marketers have spent time on search engine optimisation (SEO) which focuses on driving more free traffic to your website by improving the likelihood of people finding your website through an unpaid search result.

Or pay per click (PPC) advertising to buy more visits to your website in the hopes of more sales. In the early days of the web and even to some degree today, the mentality has been once you have web traffic the rest would take care of itself. Unfortunately, this is not even close to being true.

Very few marketers have not spent anywhere near the time and devotion on conversion rate optimisation (CRO) as they have on SEO or other paid traffic methods, although the number of smart marketers concentrating on conversion is growing more and more.

Traffic is only one component of success, getting people to your site is necessary but if 98% (based on an average eCommerce conversion rate of 2%) of those people are just getting there and not buying or signing up or completing whatever your conversion goal you have for your website, you’re leaving money on the table.

Money that could be yours, by improving your website conversion rate.

What is Conversion Rate Optimisation?

Conversion rate optimisation, CRO, is the process of scientifically changing elements of your website in an attempt to make your website more effective. These elements can include but are not limited to web pages, landing pages, images, words and processes used on your site, or simply taking away elements that may be hurting your page goal. The real power of conversion rate optimisation comes from the ability to increase your website conversion rate without increasing the number of visitors to your site.

By increasing total conversions you should increase overall revenue, decrease your cost per acquisition and increase the overall ROI of all your Internet marketing efforts.

The specific definition of what your business considers a conversion is vital to setting up a goal from the beginning. For example, an eCommerce website would consider a conversion a sale, a lead generation website might consider a conversion as someone who has filled out a request for information form or downloaded a white paper, etc.

Standard Conversion Rate Optimisation Is Optimising For The Wrong Metric

Every conversion optimisation firm out there attacks the problem the same way.

But, not every buyer buys the same way, this is especially true in the health market.  And, because people don’t buy health products the same way they buy other products, standard marketing and conversion rate optimisation (CRO) practices won’t work to amplify supplement and health product business.

We see it from a different perspective that accounts for the underlying factors that are unique to buying health products. Split-testing tactics are just how we optimise businesses, the reason why we do what we do is because we have to attack those fundamental issues that are within the psychology of the buyer’s mind. Without knowing what’s underneath you can’t improve profits.

Conversion Optimisation Is About Revenue Not Conversion

Conversion optimisation that stops at conversion rate is not fully leveraging growth.

It’s more than conversion rate, it’s about revenue, average order value, lifetime value and making a bigger impact on society but providing quality health solutions to those who need it.

Conversions won’t grow your business.

More money in the bank will.

Conversion rate optimisation is just a way to get more growth.

Smart marketers know that their customers think and act differently than they do. Just because someone thinks something is great or likes a web page design or a bit of sales copy does not mean it will sell the most that it possibly can.

There is always a better version that can maximise sales to get more quality products to the people who need them. That is why we split-test.

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