Why Your Website May Be Missing Out On Google Ranking

Google ranking is every website owner’s desire. Everyone wants and needs to be on page 1 of Google to access a decent amount of the market share online, whatever their niche is. But it is not uncommon for a website not to show up at all in Google organic search results.

There are several factors that can block the visibility and rankability of a website in search engines. Below are top 5 most common reasons why your website might not be ranking on Google;

1. Your website is still new. Getting ranked for specific keywords on Google may take months. Although your website should have been indexed by Google search after 2 to 3 weeks, but there is no guarantee that it will be readily visible in search results for those keywords. So if you have a new website and you’ve properly implemented an SEO strategy for it, the invisibility may be temporary, so give it some time.

2. You aren’t using proper on-page SEO practices. While Search Engine Optimisation has undergone significant changes over the past few years, on-page optimisation has changed very little. While the types of keywords you’ll be targeting will be different (long-tail, more specific phrases), the way you’ll use them in your content remains much the same:

  • Static, keyword-rich URLs
  • Optimised title tags, headings and alt image tags
  • Throughout your content, naturally, along with related keywords and phrases.

You’ll also want to make sure you’re using appropriate topical targeting; meaning rather than focusing on one or two main keywords, you’re crafting your content to cover a broader topic or theme.

3. You have accidentally blocked Google from accessing your website. There are several ways you could have unintentionally blocked Google from crawling and indexing your website. However, the most common by far is if there is an error in your robots.txt file. The robots.txt file is a simple text file placed on your web server which tells search engine crawlers like Googlebot if they should access a file or not. This error can be easily detected in Google Search Console. You might want to consider adding your website to Google Search Console if you have not already done so.

If your site is powered by Wordpress, make sure that in you Settings Reading in the admin dashboard you’ve not checked “Discourage search engines from indexing this site” for Search Engine Visibility.

4. Your content sucks. If your content was copied and pasted, then it sucks. If your content lacks credibility, then it sucks. If your content is “Thin”, then it sucks. “Thing” content is described as content that adds little or no value to readers. These type of content are usually flimsy, low-value content that simply does no good for your website visitors. You’re not very likely to be receiving much search traffic, likes,shares, mentions, or inbound links from anyone. Even worse, if your content sucks, it reflects poorly on your product or service, which could ultimately murder your conversion rates.

5. Your site isn’t optimised for mobile devices. It’s no more news that since April 2015, mobile-usability became a significant Google ranking factor with the release of “Mobilegeddon” algorithm update by Google. In case you have experienced a significant drop in rankings around that time, there’s a good chance it’s due to your site not being sufficiently optimised for mobile users. One of the best ways to make sure your website is adequately optimised for mobile is to adopt a responsive Website Design. Test how mobile-friendly your site is Think With Google.